![]() “We think that as people spend more time crafting their persona in the digital realm, digital goods and collectibles is a great way to express that fandom.” “When I was in college, you’d walk into someone’s room and you’d see 200 CDs and you would say, ‘That guy’s a big music fan.’ And now you just see somebody with a music subscription service and some playlists,” says Bronikowski. By using Dapper Lab’s new Flow blockchain to prove the authenticity of a unique digital object (also known as a non-fungible token) such as digital album art signed by the real Cardi B, those objects will be able to accrue real value. For example, the video game Fortnite recently approached 250 million inhabitants of its virtual world, and research firm eMarketer estimates that 57 million Americans will visit similar virtual reality worlds every month by 2021. Warner’s partnership with Dapper started in May when the music giant’s global digital business manager, Tiago Correia, met with the Dapper team at the Next Web Conference in Amsterdam and struck up a conversation about how blockchain could be used to directly connect the music giant’s roster of artists with their fans in the digital world. Dapper is Warner Music’s first blockchain investment. ![]() ![]() Last year Warner Music Group generated $4 billion revenue from projects including partnerships negotiated by Bronikowski with both Facebook and Instagram, letting the social media giants use music and images from Warner artists. While contributing less than $1 million to the convertible security, the media giant’s presence is notable for the size of the audience at its disposal.
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